Founded by Mon, we help brands find their voice, sharpen their story, and connect with audiences.
With a thoughtful blend of creative storytelling, strategic clarity, and senior-level experience, we craft messaging that’s true to who you are and built to make an impact.
No spin. No fluff. Just smart strategy and storytelling with heart. That’s the uncomMon way.
About us
At uncomMon, the name says it all — we’re not your typical consultancy.
Founded by Mon (aka Monique Wakefield), we’re here to help brands find their voice, shape their story, and build real connections with the people who matter most.
We bring together big-picture thinking, creative storytelling, and over two decades of hands-on experience to craft messaging that feels true, sounds clear, and leaves a lasting impression. No fluff. No jargon. Just smart strategy and storytelling with heart.
Meet Mon
Monique Wakefield — or just Mon — is a strategic communicator with more than 20 years’ experience across media, marketing, engagement, and PR. She’s worked with some of Australia’s biggest brands and knows what it takes to cut through the noise.
Mon blends commercial edge with creative flair to shape strategies that elevate brand reputation, manage risk, and deliver messages that truly resonate with audiences.
Over the years, she’s worked both in-house and agency-side, with brands such as NSW Health, Lexus, AMP, AMP Foundation, Sony Ericsson, 3 Mobile, Macquarie Telecom, Autofarm, Health Infrastructure and more.
Mon holds a Bachelor of Communications (Public Relations), a Master of Marketing, and a Certificate of Engagement from IAP2 Australasia. In 2021, she was selected for a writing mentorship with the Australian Writer’s Centre — a nod to her passion for impactful storytelling and continuous learning.
At uncomMon, Mon brings it all together to help organisations communicate with clarity, confidence and heart.
Services
At uncomMon, we offer strategic communication, engagement, and content services designed to help you connect with clarity, purpose, and impact.
Communications strategy
We develop clear, tailored communication strategies that align with your goals, engage your audiences, and drive measurable results.
Copywriting
We craft persuasive, on-brand copy that captures attention, inspires action, and drives conversions across all your marketing touchpoints.
Professional writing
We deliver informative, clear and concise content that builds credibility with your audiences e.g. reports, proposals, technical documents, business communications.
Proofreading
We meticulously refine your communication and marketing materials, ensuring they’re flawless, professional, and aligned with your brand.
Public relations
We craft proactive and reactive media strategies and policies to build brand credibility, elevate the message, and protect reputation.
Campaign management
From planning to execution, we deliver integrated campaigns that cut through and create real impact.
Event management
We handle everything from intimate gatherings to large-scale events with precision and professionalism, ensuring every detail aligns with your brand and exceeds expectations.
Community engagement
We design meaningful programs built on the IAP2 model of engagement that clearly outline the negotiables and non-negotiables to foster connection, dialogue, and shared outcomes.
Coaching and mentoring
We coach leaders at all levels, building capability, confidence, and strategic thinking. Mon leads communications strategy and teams, delivering impact and expertise without the long-term overheads.
Brand development
We help shape, define, and articulate your brand’s identity, voice, and positioning for greater consistency and impact.
Digital marketing and social media
We create and manage digital strategies that grow your online presence, engage your audiences, and deliver meaningful results.
Anything else?
Please reach out anytime. We’d love to hear about what you need and how we can tailor our services to help make it happen.
Workshops
Build internal capability and confidence with our hands-on communication workshops.
Crisis media
Prepare for and manage high-pressure media situations with confidence.
Copywriting
Learn how to write compelling, high impact copy that connects and converts.
Professional writing
Master the art of clear, professional writing for internal and external audiences.
Bespoke Workshops
Tailored programs designed around your team’s specific needs and goals.
Our Values
1 – Clear communication, always
We believe in the power of clarity. Whether shaping strategy or crafting messages, we make every word count and ensure it’s easy to understand.
2 – Authenticity over spin
People connect with what feels real. We help brands show up with honesty, purpose, and consistency, building trust through every interaction.
3 – Strategic at the core
We start with the ‘why’ before we write the ‘what’. Every idea, message, and piece of content is anchored in insight and designed to support business goals.
4 – Senior from start to finish
You work directly with Mon, a senior practitioner with over 20 years’ experience. She will embed herself into your business and become a true extension of your team.
5 – Collaborative by nature
We work closely with you, not just for you. That means being hands-on, proactive, and genuinely invested in your success.
6 – Creative with commercial focus
Our work balances creativity with business outcomes. We craft communications that not only look and sound good, but also deliver real impact.
7 – Exceptional value
We provide senior-level expertise without the premium price tag. If we believe your project isn’t the best fit for us, we’ll be upfront and refer you to someone who is better placed to help.
Testimonials
Monique is a dynamic facilitator who delivered an outstanding crisis media workshop and live interview training to create a highly engaging session. She equipped us with the practical tools and a clear crisis response framework, leaving the team with the skills and confidence to navigate high-pressure media situations. We look forward to partnering with her again.
Kim Summerill
Chief Financial Officer, Odyssey
Monique brings a strong work ethic and a genuine curiosity for understanding complex projects and issues. Her ability to see the bigger picture consistently resulted in outcomes that supported and elevated our communications objectives.
One of her strengths is her strategic approach to media engagement. She has organised press conferences with the Premier, Ministers, MPs, Chief Executives and Hospital General Managers that align seamlessly with broader business goals, ensuring every opportunity maximises impact. Monique’s likability and trustworthiness make her a pleasure to work with, and she quickly fosters productive and collaborative working relationships across teams.
Sia Takchi
Director Corporate Communications, Western Sydney Local Health District
Monique brought a strategic lens to our integrated marketing. She helped us expand our reach and grow our client base. With a talent for services marketing, she provided valuable advice across all aspects of our business — from product, pricing, branding and promotions, to ambience, and aesthetics. Her genuine interest in our success brought out her passion, creativity and expertise.
Amy Soliman
Owner and Operator, John’s Pizzeria
Monique is an exceptional communicator and writing teacher. She recently coached me in writing techniques and with her guidance I was able to refine my writing style and find my authentic voice. Her hands-on, patient, no-nonsense approach to teaching, combined with her wealth of experience, made learning from Monique an easy and enjoyable experience. With Monique’s support, I have been able to elevate my work and find confidence as a communicator!
Kitty Mackay
Communications & Engagement Manager, Infrastructure NSW
Monique quickly demonstrated a deep understanding of our products, services, and the competitive landscape in which we operate. She developed a comprehensive marketing strategy and created engaging social media content for the year ahead. Monique was both professional and approachable, making her a valued and trusted partner to our business.
Pamela Gonos
Optometrist and Practice Owner, Individual Eye Care
While Chair of the Federation of Ethnic Communities Councils of Australia, I had extensive contact and worked collaboratively with Monique. I worked most directly with Monique as the Editor of Australia’s first multicultural health magazine, in which I participated on the editorial board to shape the magazine. I found Monique not only professional and responsive but also to be innovative and a thought leader in the issues we were amplifying. I also worked closely with Monique in her role as the manager of media, marketing and sponsorship for the Diversity Health Conference. This conference attracted over 1,200 delegates and helped focus attention and broadcast key multicultural health issues.
I wish her the very best of luck in her new business.
Pino Migliorino
Chair and Managing Director, Cultural Perspectives Group
Monique brings a sharp strategic communications lens, builds trust quickly with diverse stakeholders, and leads with clarity, confidence, and intent. She consistently delivers results by combining strong leadership with a collaborative, solutions-focused approach – always grounded in sound judgment and a deep understanding of organisational complexity and reputational risk. In my time working with Monique, I’ve respected her steady presence and her talent for unblocking issues and moving forward with purpose. I have no doubt she’ll bring the same impact and focus to her clients.
Ashleigh Baines
Director Strategic Relations and Communications, Hunter New England Local Health District
Monique was my manager and mentor, setting the standard for future workplaces with her leadership, knowledge, and support. Her nurturing approach helped me develop my skills and confidence in a professional setting. She taught me everything I know about health communications — from writing articles and press releases to managing social media and databases. Hardworking, passionate, and solutions-focused, Monique is one of the best people I’ve worked with. I would recommend her as a mentor to anyone seeking real growth in their career.
Shaymah Alkhair
Senior Digital Communications Officer, Western Sydney Local Health District
Monique is a dynamic and energetic communications professional. On every project and campaign Monique brings enthusiasm and positivity. She challenges herself to continuously to build her skills and expand her knowledge. Importantly, Monique also has a natural ability to connect with people at all levels of an organisation to bring them on the journey with her and achieve great things.
Paul Grocott
Director CORPORATe Communications and Engagement, Nepean Blue Mountains Local Health District
Working with Monique was a really wonderful experience! She was so attentive and personable, I really enjoyed our collaboration and would have no problems recommending Monique for any future projects. I was able to express my needs and concerns about our project, and Monique gave me clear feedback and content that worked to fill the project brief. There were no wasted conversations and everything was delivered in a refreshingly timely manner.
Angela Grabski
Creative Director, BlackRhino Creative
